13 Google My Business Optimizations to Rank Higher in Local Search

I’ve only followed the methods discussed in this post…really! I’ve been social with others in my industry; I’ve reached out by email, commented on other blogs (not for links, but to interact), joined forums, and more. This has lead to relationships – which eventually lead to links. But I have never linked to NichePursuits.com via article directories, Fiverr gigs, etc.

4 Improve On-Page SEO

This is a great way to boost your Google ranking for your website and for specific posts/pages on your site. Links from other blogs are signals to Google that your site is worth linking SEO Anomaly to. How can you get your blog (and your blog posts) to not only show up in Google’s search results, but actually rank higher than your competitors?

Does Google Ever Change How It Ranks Websites?

Ahrefs’ SERP Checker shows you how much organic search traffic the top results get from all the keywords they rank for. Local results are based primarily on relevance, distance and prominence. A combination of these factors helps us find the best match for your search. When someone searches on Google, we run different auctions for each ad location – for example top ads are selected by a different ad auction from ads that show in other ad locations. Your ads will only show once in a single ad location, but across ad locations your ads can show more than once. These Ad Rank values are calculated based on several factors, including your competition, the context of the person’s search, and your ad quality at that moment.

Optimizing your website’s speed is even more crucial for Elementor users, as Elementor’s visual design capabilities can sometimes lead to heavier page loads. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature. Sometimes you can combine several underperformers (on the same topic) into one comprehensive article that ranks well.

• If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites.
• This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices.
• He has an extensive background in franchise marketing, having worked with some of the biggest names in franchising, including iconic names like SONIC, Captain D’s, and Fantastic Sam’s.

When people search for your business, they’ll see a prominent display thanks to this profile. Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO. You have to create something worthy of earning backlinks, then convince people to link to you. Here, it’s suggesting that we internally link the phrase “content marketing strategy” in our list of content marketing tools. For example, all the top-ranking pages for “pancake recipe” are blog posts with recipes.

Interpreting results involves understanding metrics like keyword position, search volume, and organic traffic. A higher position generally indicates better visibility, while fluctuations can signal performance changes. Familiarizing yourself with these metrics can help you make informed SEO decisions. Google Search Console provides essential insights about your website’s performance in search results. It helps you monitor indexing status, optimize visibility, and understand search queries bringing users to your site. This tool is vital for identifying issues and improving your site’s SEO strategy.

On the web, over-optimization like this doesn’t appear naturally, unless an SEO deliberately puts it there. As this can influence rankings, Google typically takes steps to demote pages with over-optimized keywords. Think of it as additional content that search engines can read, that also help it understand what your content is about. Typically, your list contains keywords with greater specificity.