How to Complete a Technical SEO Audit in 8 Steps

Authority score has the strongest correlation with ranking ability. So pay special SEO Anomaly attention to this metric when comparing your site with competitors. Once you have your site’s data, you can add competitors to compare side by side. Head to the “Compare domains” tab and select up to four competitor domains. If you’re not sure who your main competitors are, pick the domains the tool suggests. Benchmarking allows you to see exactly where you stand when compared to your competitors and identify opportunities for improvement.

  • It can be slightly different from the meta title, but the meaning should be the same.
  • Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.
  • SEO offers a global, 24/7 presence, driving free, organic traffic to your website.
  • In the real world, once you fix the big things you’re going to get into diminishing returns on your time.

You can use it to find out whether your page isn’t appearing or isn’t appearing properly in Google search results. As you can see above, it gives you a score based on your site issues. You’ll find a list of issues (along with the scoring) in the following topics. If you want to crawl unlimited URLs, you should go with their premium plan which costs you 150 Euros per year.

Get a breakdown of all SEO issues

Disavowing the harmful links and reaching out to webmasters to remove them was tedious but effective. The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links. Among many other factors that can affect your website performance. The biggest culprits are JavaScript and CSS files, oversized images or too many images, poor website hosting and third-party scripts (i.e., Hotjar, social media pixels etc.). Orphaned pages are pages that are not linked from anywhere else on your website. Since Google finds and index pages via links, it is important to make sure pages can be found by optimizing internal links.

seo audit

Types of website audits

seo audit

This will gauge how much a link is helping or hurting your website’s visibility in SERPs. While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability.

We help businesses in retail, finance, manufacturing, and more. Whether you have a small business or a multinational ecommerce brand, an expert website audit service can help you rise above your competitors online. Our comprehensive SEO audit explores on-page, off-page, and technical aspects to pinpoint problems and uncover opportunities. I’m glad that you mentioned those five tools which could be beneficial for people like me to do a proper SEO audit.

seo audit

Preparatory steps of a technical SEO audit

seo audit

These sitemaps are ideal for users, as they are just a page filled with links to all the pages they could need. An XML sitemap, on the other hand, is a piece of code that you submit to Google to help make it easier to crawl and index every page on your sitemap. If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality. For Google, quality is paramount and a growing consideration in which URLs enter its index. Make your content helpful and original to increase the chances of Google indexing those pages. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t.

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